Phad Art - Coasters Square (Set of 6). The Phad Art form originated in Rajasthan, and was created traditionally always on a lengthy piece of cloth known as the Phad to illustrate and recount historic scenes and episodes of Rajasthan, mostly as a story telling medium. It is said that it saw its origin in the first half of the past century. Great renderings of these gallant and valiant kings and their heroic deeds were traditionally narrated by the folk balladeers using these Phad scrolls. The art form is now adapted to individual paintings in contemporary times as items of decor and beauty.